A product we’ve been working on for years at Crown Affair is finally launching tomorrow—and I couldn’t be more excited to share it with you.

Meet The Smoothing Air Dry Cream—our first-ever cream formula, clinically proven to:

✨ Instantly reduce frizz by 2x with 24-hour control

〰️ Enhance definition with 24-hour flexible hold

💧 Deliver up to 3x more hydration and smoothness

🔥 Protect against heat up to 450°F

While it’s designed to help you master the art of the air dry, it’s also perfect for those who diffuse, blow dry, or use hot tools. Because it includes built-in heat protection, it’s ideal for what I call Air Dry+—those quick touch-ups between wash days.

You can shop it a full day earlier today on the Sephora app!

go.shopmy.us/p-40219673