Hello Filippos Protogeridis!

Here's my answer to your assignment, let me know how correct it is!

Key success metrics

• This feature can increase the monthly financial income and subsequently the total income.

• The problem states that the survey was conducted for new users, if we add a feature that they are missing we can increase the number of loyal customers (MQL)

• The Customer Effort Score (CES) and Customer Satisfaction Score (CSAT) metrics will show how much the customer enjoyed using the additional service. Additionally, it will be possible to check the customer retention metric once the new feature is available.

Test the demand

• It can display it as a top banner (above the navigation), the new Airbnb Laundry service

• Create an announcement of the new feature with a poll "Would you use this service?" and talk about its benefits.

• The banner of this article can be shown to users who are at the stage of booking accommodation, and the survey can be displayed there as well.

Thank you for what you do!