Dominique Baira (@dominiquebaira): "This is part of the reason why I felt the need to start a newsletter. Obtaining brand strategy clients has felt anchored in social clout rather than my expertise. "

The app for independent voices

Mar 8, 2025

This is part of the reason why I felt the need to start a newsletter. Obtaining brand strategy clients has felt anchored in social clout rather than my expertise.

The job market now values visibility as much as skill. Workers must market themselves as much as they refine their craft. This shift dilutes expertise, rewarding those who brand themselves well rather than those with the most substantive contributions.

Nikita Walia

Mar 8

6:46 PM

The app for independent voices

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