I wanted to talk about Iffirmations - a new way of thinking about affirmations.

In psychology, affirmations are positive, present-tense statements repeated to challenge negative thoughts, build self-confidence, and encourage positive behavioural change.

If you have a Selfdom Gratitude Journal, you’ll already be practising affirmations every day. The repetition is where the magic happens because you are actively rewiring your brain to notice the good.

Doing affirmations first thing in the morning can be especially powerful because it helps combat our natural negativity bias. As humans, we are wired to look for danger as a form of protection. But in modern society, most of the time we are safe and not being chased by a lion! Changing your internal narrative through affirmations can be incredibly powerful for building self-belief and confidence.

Recently, I discovered the term “Iffirmations” and instantly connected with it. If you’re new to speaking positively to yourself, saying things like “I am loved” or “I am supported” can sometimes feel uncomfortable or hard to believe.

The concept of Iffirmations simply adds “what if” before the affirmation. This creates curiosity in the mind and opens you up to the possibility of truly feeling these emotions more deeply.

For example:

• “What if I could be loved?”

• “What if I was supported?”

• “What if everything worked out for me?”

If you’ve struggled with affirmations in the past, try this approach and see how it feels for you. A reminder that the mind is like any other muscle. If you want a stronger, more positive mindset, it needs to be worked daily. Try practising affirmations for 30 days and notice what shifts.

And as always, let me know how you go in the comments, I absolutely love connecting and chatting with you all.