I've been thinking about how in real life, you can tell people who you are and it works.

“I’m this kind of person,” “I care about this,” whatever it is. Your real meaning comes through in your tone, the context, and who you’re talking to.

But this doesn’t really work online.

You don’t build an identity by saying who you are. You build it by what people can see. What you post, how you talk, what you engage with, what you ignore.

It all kind of accumulates into a different identity for everyone who knows you.