The app for independent voices
A b2b purchase decision is 80% logic and 20% emotion.
The logic side can be addressed with a business case that shows the amount of value you create.
The emotional side comes into play when you negotiate price with your customer.
The Valorizer
Ed Arnold
The Valorizer is a weekly newsletter for product, marketing and sales professionals who want to learn how to maximize the value their customers get from their products.
edarnold1.substack.com
Mar 16
at
2:48 PM