This is an interesting article on reintermediation and how creators might escape from under the reign of the tech monopolies. The issue is that the cartel has already formed, and it's very difficult to imagine anything that might be able to meaningfully compete with it.
I'm also concerned that the looming ai-bubble burst will lead to a further round of consolidation, and expansion of monopoly power.
Still, some very interesting thoughts on how creators might find their audiences and monetise their work in future.