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Elisa M. Speranza
Jan 21
The Bricklayer's Daughter
I’ve seen this principle in action over and over again, for my own book and for others.
Writing for everyone is far less effective than writing for someone. Understanding who your reader is, where they spend time, and what they care about makes a bigger difference than any generic marketing plan ever could.
Alex Brown
Jan 21
at
11:38 PM
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