I don’t have specific insight into what algorithms are pushing. However, the type of content I’m referring to in my post seems like a continuation or offshoot of Black girl luxury content. Content that promotes products—or ideas that ultimately drive consumption—will always thrive, but it’s interesting how often this fits into a very narrow framework.

For context, I’d say my TikTok algorithm is fairly diverse, but a good 60-70% of the content I see is from Black creators. This also ties into a broader commentary on which influencers and content are recognized by Black institutions, represented by influencer agencies, and offered brand deals. It’s not groundbreaking to note that brand safety is often tied to whiteness, but it is worth examining how many influencers talk about leaving corporate structures, only to replicate corporate behaviors in their own branding and content.