For quite possibly the first time in my life, I’m not only one hour early, but three hours early. I am mortified. I am apologetic. I am sweating even more profusely. The woman tells me not to worry. She sweeps me into the cool of the villa and insists I have an ice tea. I try to drink it at a normal speed so as to not embarrass myself further. She tells me her name is Izzy Ashton and I realise I remember her from my time at an advertising agency, during her days as Deputy Editor of BITE, CreativeBrief’s insights and editorial platform.