In my best press release speak: “Today, I’m excited to announce the launch of a new pod episode and newsletter covering why the old product launch checklist no longer works.”

We cover:

• Bad product launch habits we need to break

• Why we should retire launch blog posts that start with “We’re excited to announce…”

• Why ecosystem marketing is the new press, and what happened to press anyway?

• What my LinkedIn followers think is the number one failure for product launches

• Why you should stop worrying about hurting PM’s feelings, and think long and hard about if a launch is worth doing

• Our opinion on if you should “sell ahead” by marketing a product heavily before its release

• What we called the “war rooms” we used as our command center for launch days on the Asana marketing team