I hit the freeways in SF to survey the most expensive billboards in the country. Almost all of them are startups talking about their agents and AI.

Maya Spivak, my go-to expert on billboards & OOH, joined me for the ride-along and we recorded the whole thing.

It turned into a whole series: Billboard Drive-By. Here’s the trailer—more episodes & how to decide if you should buy a billboard in the Bay Area or beyond are in yesterday’s MKT1 Newsletter: newsletter.mkt1.co/p/sf…