Super bullish on brands integrating illustration and collages into their marketing. In a sea of templatized graphics on Instagram and ChatGPT-generated images, there is such a satisfying element of surprise to handmade posts like these:

• Caroline Rabic for Notes by MERIT

• Olivia Nesbitt for PomPom Ice Cream

• Clym Evernden for J.Crew

• Ryan Cecil Smith for Rachel Karten

• Edith Young for Big Night

• Gretchen Kupferschmid for Montauk General Store