GenZ ❤️’s Vinyl

A quote from a 20-year-old record store owner (not a record store that has been around for 20 years, an owner that has only been alive for 20 years):

“Many Gen Z fans know that streaming services like Spotify don’t pay artists very much, so buying vinyl is a tangible way to show support and express fandom.“

Some fascinating case studies and stats from the Vinyl Alliance / Cue Burn’s survey of over 1,100 GenZ fans:

• 76% of Gen Z vinyl fans buy records at least once a month

• 84% (!) of Gen Z vinyl fans buy vinyl in-store