I think @jank0 is inadvertantly making a key argument for antitrust enforcers here:

YouTube MUST by divested from Google.

Fairly clear they have market power in digital video, likely facilitated by other Google monopolies (search, ad tech). For example, he mentions Google can crush suppliers at the click of a button. That's power. "Resistance is futile"

The main disagreement I have with this headline? Google ABSOLUTELY tried. They tried very, very, very hard. They had the power of fricking GOOGLE behind them.