LAST WEEK IN BRAIN FLOWS:

• Made a simple, sustainable plan for growing free subscribers

• Imagined what devotion to craft can look like outside of platform demands

• Nailed “who it’s for,” positioning, and value proposition

• Punched up an About page + Publication description

• Created a process for setting aside “maker” time (writing, curating, designing) and “manager” time (scheduling, collab outreach, responding to comments)

• Designed a brand new paid subscription tier aimed at providing ease and curation (instead of providing more)

• Mapped out first steps for a rebrand

I love my job.