🧵🧵🧵(thread) I like ERD and i will explain why. I don’t care about the wording of this article or that the word “incel” has lost all meaning or whatever I dont gaf I have better things to care about. I care about fashion if you did not know, because I am effeminate and sickly. Art should be interesting and ERD is interesting to me.

Shout all you want about Nazis. ERD wants you to. ERD is an empty statement. It is explicitly nihilistic. It does not pretend to be anything. It is incredibly sincere, and incredibly intentional in a way that you, for some reason, seem to recognize but not understand. It is straightforward. It is post-Seditionaries, post-90s Undercover, when they were throwing swastikas on sweaters left and right. That sort of satire has already been made. If substack was around back then this article would be about Jun Takahashi. Punk happened. It knows how edgy it is. ERD is about rich kids wearing swastikas because they’re too rich to care about Substack articles calling them “incels.”

I remember reading an interview with Henri Levy, I can’t find it so I’ll paraphrase from memory, the quote was something like, “these are clothes that a rich kid from LA would buy after selling his Dad’s Rolex for heroin money,” or something.

When Rick Owens flashes cock at a runway show, thats not trite? They’ve been doing nude models since the 80s. Everything has already been said. That’s okay. I still like Rick Owens and I still like that collection. It is interesting to me.

Do you want to know what a “nazi uniform” is, when you boil it down? It’s a hugo boss suit. Is that not interesting to you? You dont think there’s any artistic value in exploring what that implies? How clothes alone can convey something so hostile? But as I said before, that concept has already been explored. ERD is past that.

It’s meta-provocation. It’s blatant punching down. It is anything but inclusive. It isnt beyond criticism, it’s far, far FAR below criticism. It’s obvious. thats the point. I’d argue it’s actually quite unique in this way.

I am not a nihilist. I care about fashion. I think it’s important. I think it’s important that there is at least one “enfants riches deprimes,” because I think that there needs to be. I am quite far from the target audience and that is okay.

Fashion insiders don’t care about ERD because they are explicitly not meant to. They (YOU) are the pearl clutchers. YOU are crossing the street when you see a rich LA kid in a black trenchcoat. YOU are the target, YOU are meant to be provoked into writing a substack article analyzing 4chan and wojaks and nihilism. I am the target for writing my thoughts about your article. The target audience of ERD does not know you exist and does not care. The kids wearing ERD lease a new Urus every week because they crashed their old one. They walk around in swastikas because the people shaming them are too poor to do anything about it. They’ll wear something else when they get bored, not when they get scolded. The brand name is called “depressed rich kids.”  It’s a Bezos yacht party. It’s gaudy, it’s decadent, it’s morally questionable. Obviously. But there’s nothing you can do. They’ll do what they feel like because they can. ERD is commentary, it’s satire, and it’s good satire, because it’s doing exactly what it set out to do; make you feel poor and excluded. It is not meant to “inspire conversation.” It’s also not safe to wear a swastika. It wasn’t safe in 2012, it’s not safe now, and it doesnt matter whats safe.

What matters is if Kyle is bringing coke to the penthouse party at Park Avenue.

That may not be an interesting concept to you, but it’s certainly interesting to me. (cont.)