I used to work for a semiconductor manufacturer, Linear Tech, who got bought by a much larger competitor. Believe me, there are plenty of woke people running around at the larger semi company that drove me nuts. Example- when controllers control something, they have always been called "master"; and the device that's being controlled is called a "slave". They've been called this ever since electrons were discovered (LOL. I'm sure you know where this is going. At the larger company that bought us, the BiPOC group within the company started an initiative to change those terms to less triggering terms. As an engineer, I and other engineers bristled at the notion that a small group of people could change these terms. HR got involved and backed the BiPOC group; and the rest is history.