Yes, hegemony goes far beyond discourse. Hegemony inculcates often merely by being. Conditions condition. And create divergent and counter responses. From content form. Good luck digging through the material content, even as a lot of it maybe be more the form of underlying content. Things often teach simply by being, as any public service does. That’s a big reason why private forces, private hegemony, oppose the creation of public services and organizations, public hegemony, because just by being and functioning humanely they are inherently great teachers.