The hardest part of running a content business is deciding what not to make.

Maybe you’re the same way. Always brimming with ideas. But what I’ve found is that a narrow niche (and sticking to it!) is the way to grow. 💚

My narrow niche is needlepoint finishing.

If you’re into arts and crafts, have a “how hard can it be” attitude, you’ll love it.

(this is my first post focused in Notes specifically on little learnings as a Substack writer + community builder) LMK if I should share more!