2,000 subscribers and I've never written an intro post.

Why? I've been too busy explaining why your BI tools don't work, why dashboards sit unused, and what companies like Airbnb actually did to become data-driven (versus what the case studies claim).

But hitting 2,000 felt like the right time to finally explain what ThDPTh is—and who it's for.

Grateful for everyone here, especially the readers who share their own implementation horror stories. That feedback is what keeps this real.