Sephora has just partnered with Olive Young to bring Olive Young–curated Korean beauty selections into Sephora stores and online. The collaboration gives Sephora customers direct access to products chosen by Korea’s most influential beauty retailer.

Korean skincare has changed how people think about skincare routines, ingredients, and long-term skin health across the world. This partnership is huge because it reflects just how influential K-beauty has become within the global beauty industry.

I wrote about the impact K-beauty has had on the global beauty industry a couple of months ago, and this echoed a lot of what I said. Check it out here: