You Already Know What to Do!

That's the part that messes with you.

It's 11pm. The house is quiet. You're lying there staring at the ceiling, and your brain starts running the tape. The conversation you should have had with your wife. The thing you said to your kid that you wish you could pull back. The text from your buddy that's been sitting unread for nine days because you keep meaning to write something thoughtful and never do.

You know what to do.

You've read the books. The Atomic Habits one. The one about the four agreements. Maybe the Ryan Holiday stuff. You've listened to the podcasts on your morning drives. You've done a therapy round. Maybe two. The information is in there. Somewhere.

So why does the gap between knowing and doing feel like a canyon?

That's the question Will Schneider and I have been chewing on for years. It's the question that built our podcast. It's the question that built our coaching practice. And it's the question that built the course we're about to launch.

The gap is the whole game

Here's what I've learned working with executives, operators, first responders, construction guys, and just regular humans trying to be better humans...

Information is the easy part.

You already know that yelling at your kid doesn't work. You already know your phone is eating your attention. You already know that the third whiskey is going to make tomorrow worse. You already know you should call your dad more.

The problem is the moment. The split second between something happening and you reacting to it. That tiny window where everything actually gets decided. That's where it all falls apart. Not in the books. Not in the podcasts. Right there. In the moment.

That window has a name in neuroscience. It's the gap between stimulus and response. Viktor Frankl wrote about it in Man's Search for Meaning. He said in that space lies our power to choose our response. And in our response lies our growth and our freedom.

Frankl wrote that from a concentration camp. So before you tell me your Tuesday is hard, sit with that one for a second.

What we built

Awareness to Action is a 12-module course built around one idea... train the gap.

Train the awareness so you can see what's happening before you react. Train the response so when you do react, it's the response you'd be proud of an hour later, instead of the one you'd take back.

The course is practical. Tools you can use today. Tools your wife will notice this week. Tools your team will feel inside a month. We built it for anyone tired of running on autopilot. Men, women, leaders, parents, operators, anyone with a brain and a heartbeat and a sense that the way they're doing things isn't working as well as it could be.

12 modules. Real exercises. No fluff. No incense. We're not built that way and neither, I'd guess, are most of you.

The launch

Doors open May 27.

We'll do a live webinar that day. Walk through the full curriculum, take questions, and open enrollment for the first cohort.

If you want in, the easiest way to stay in the loop is to text A2A to 33777. You'll get the launch details, the webinar link, and any early-access pricing we open up.

Here's the new video that walks through what A2A is and who it's for...

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— Jon

P.S. If A2A sounds like it's for someone you know, forward this to them. The list is the easiest way for them to stay in the loop... text A2A to 33777.