Strategy stops being strategic when we lose our capacity to measure and respond to its failures.

Like water, Jew-hatred doesn’t evaporate when a channel is blocked. It pools, before eventually finding a path of least resistance around the impasse, flowing through whatever cracks are available for exploiting.

Antizionism is the crack through which today’s anti-Jewish conspiracies flow. We tried combating it by talking about antisemitism and Zionism. This failed.

Now we combat it by talking about antizionism. We name antizionism. We shift attention onto this particular blind spot, exposing it for what it is. It’s working.