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Bouncing around LinkedIn the other day I stumbled on a post by one of the smartest people I know.

Stuart Forrest runs audience development for global media group Bauer, and he was pondering the future of search.

He made a strong argument that AI Overviews - and its big brother AI Mode - can’t be Google's end game because it kills its US$198 billion search ads cash cow.

Instead, his money’s on a beta project about to emerge from Google Labs. He joined me to talk about it.

Is AI search reviving trust as the new ranking signal?
Jan 13
at
2:38 AM
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