The app for independent voices
Funnels. Journeys. Campaigns.
For decades, this was the logic of marketing. Companies spent billions to buy visibility. Attention was the currency.
But what if customers stop searching altogether? What if personal AI agents plan their trips, compare products, and negotiate services – faster and more rational than any human?
In that world, it is no longer the consumer who decides what to see. 👉 It is the agent, filtering, comparing, selecting.
Marketing shifts: From attention to algorithmic relevance. From persuading humans to convincing machines.
This is not just another trend. It is a cultural rupture. The question is no longer: How do we reach people? It is: Will brands matter when agents decide for us?
👉 Check out my latest essay on that: The End of Marketing as We Know It
