7 unpopular marketing opinions:

1. Most companies do not need more content. They need better positioning.

2. Your brand voice document is useless if your CEO does not embody it.

3. Marketing automation without strategy is just automated mediocrity.

4. The best performing ad is often the one that looks least like an ad.

5. B2B marketing is more creative than B2C marketing. Fight me.

6. You do not need a Chief AI Officer. You need a Chief Clarity Officer.

7. Newsletters will outlive most social media platforms.

Agree? Disagree? Tell me which one triggers you.

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