Still, fashion clings to cool, lusting after minimalism and chasing the diluted legacy of designers like Helmut Lang and Jil Sander. Gabriella Karefa-Johnson wrote about this for the new i-D magazine, in an op-ed titled ‘Don’t Be Cool’. “In its overuse, “cool” has all but lost any tangible qualities,” she writes. “It’s a lazy designation - a catchall for undefinable ideals of superiority that has completely corrupted taste and the expression of personal style.” I think this is why Jonathan Anderson’s Loewe was such a hit.