Discount popups don't just underperform — they actively recruit the wrong audience.

3 mistakes that make it worse:

• Offering the discount before the visitor has read a single product claim (it signals nothing about value)

• Making the discount the headline instead of the outcome (trains price focus from the first interaction)

• No follow-up sequence that builds product understanding after capture (the subscriber stays price-sensitive forever)

The popup is the first email. Treat it like one.