Make money doing the work you believe in

We've tested 30 B2B growth tools in the last year. Only 8 got A/B grades.

The rest were either too broad, too isolated or too expensive to see value.

Our grading rubric:

1. Automates existing tasks vs chasing AI delusions of grandeur

2. Live in 1 day

3. Impact in 1 week

4. No engineering support.

5. Plays nice with core stack

Here's our list of A/B grades:

  • Apollo IO (A) to orchestrate multi-person in warm outbound

  • Relay(A) to act like Zapier on steroids

  • Riverside (A) to record our founder podcast

  • Buzzsprout (A-) to syndicate the podcast

  • Airops (B-) to coordinate content refreshes in Webflow

  • Dock (B) to create a quick "deal room" with templates

  • Salesflow (B) to automate some simple LinkedIn flows

  • Rb2b (B-) to surface some intent-based signals

We tried a few other categories that didn't make the list: 1:1 video, storytelling tools for case studies, click analytics.

We also tried 1-2 competitors for each.

If you're evaluating anything in these categories, I'm happy to share what worked, what didn't, or what I learned the hard/$ way.

May 10
at
8:25 PM
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