If you're looking to grow your business or brand with organic social content, you probably need to be posting a lot more. Almost everyone needs to post more often and on more platforms: YouTube Shorts, Facebook classic, Snapchat Spotlight, Substack, LinkedIn, X. You all need to be on more.

If this is what you want to do, you need to be on seven platforms. I’m talking X, Facebook, and then inside of it: Facebook and Facebook Reels; Instagram and Instagram Reels. Tons of people should be doing stuff on Pinterest. LinkedIn is a monster. Facebook is still a monster. YouTube Shorts is a monster. YouTube long-form is a monster. There’s a lot going on.

There are social media posts I’ve posted four different times with a slightly different variation, and the first three got 70,000 views on average, and the fourth one got 6.3 million.