There is no reason to do anything other than act like a media company in today’s digital age. People haven’t fully grasped the attention shift we’re living through.

Why? Over the past 70 years, we’ve seen businesses sell to us constantly; there wasn’t much free content — and it makes sense. Businesses of the past just didn’t have the kinds of opportunities we have now. It was expensive to create a commercial, put up a billboard, or run ads on radio… and it still is.

Now, however, you can produce as much content as you want across social media platforms. This has paved the way for a new type of marketing. Instead of selling constantly, you can now create helpful, educational, entertaining content and use it to get sales long-term.