If you’ve ever promoted someone you believed in, and then watched them struggle, this one’s for you.

It probably wasn’t their fault. And it probably wasn’t yours either. But there’s something you can do differently next time.

As leaders, we generally reward what people have already done, then act surprised when they struggle to do something entirely different.

This week, I break down the hidden trap behind well-deserved promotions, and the one shift that changes everything. Check it out. 👇🏼