This accessory became popular for people who use the Oura Ring and are tired of having the same ring as everyone else. The most basic ‘ring jackets’ are made of silicone and cost around $20 USD, but there are also gold versions and even ones with diamonds for over $5000.

A few years ago, it was ‘cool’ for the Oura to be visible; it was a sign that you were involved in the world of wellness and health.

But now that many more people use it, it seems that people are getting tired of always seeing the same black or silver design. Some buy them to customize it, and others simply to prevent it from getting scratched.