In 5 years, companies without a Digital Product Passport strategy will be in the same position as companies without a website in 2005.

Technically functional. Commercially invisible.

Retailers will require it. Regulators will mandate it. Consumers will expect it.

The data infrastructure behind a DPP takes years to build: traceability systems, supplier onboarding, standardized data formats.

The best time to start was two years ago. The second best time is now.