This week in the letter:

> We're in our 'Boom Boom' era. Steak is in. People are drinking despite the rumors. Consumers are over the faux recession; they want abundance.

> The New Consumer Report by Dan Frommer was really revealing.

> Is Skims ready for acquisition?

> Springboards is a new AI made for creative agencies.

> Moms are going clubbing.

> Golf is the fastest-growing sport in kids 13-17

> And much more