the marketers and designers who will come through this well are the ones who can sit in a room and say: I have tested these tools in my own work, here is where they change things significantly, here is where they require experienced oversight, here is the mistake we will make if we skip that step and here is where we just need to brainstorm and create, sans machines. That is a completely different conversation from “AI cannot replace human creativity,” which is what most creative folk are still saying