I used to this that any company selling to enterprise needed to raise venture capital. Rob Kabera proved me wrong.

In this chat, Rob shared his story of bootstrapping his enterprise software Sheltera, growing the deal size from a mere $100 to $60K (!) today all while keeping a sales cycle under 6 months.

How’d he do it? By simplifying his product, rapidly experimenting, cutting costs. Oh and, and last but not least, treating his end customers like human beings. Turns out b2b buyers have feelings too!