"Somehow, we need a marketing campaign that "glamorizes" getting dirty and sweaty, building muscle and character and working outside in some cases. One thing I have learned in my life is that even good ideas have to be sold to people."

...And also detoxify these trades for young women. I have a female friends who is a pipe layer and works with mostly men and when she was living and working here in Toronto years ago she told me about how misogynist they could be, especially after listening to Toronto's top morning drive show host who had, like most morning drive show hosts, the emotional maturity and enlightened attitudes of a 14-year-old boy. She said while listening to this shitbrain the guys became more misogynist, and then calmed down an hour or two after the show was off the air. It doesn't help when you're locked into an 'old boys' network', emphasis on the 'boys'.