Content is not marketing. Distribution is.

Founders love creating content.

Because it feels productive.

But content without distribution = invisibility.

You don’t need better posts.

You need better distribution.

Most ignored channels:

• DMs

• Communities (Reddit, Slack)

• Email

• Comments under bigger creators

A simple rule:

Spend 30% time creating

70% time distributing

Because great content that no one sees… doesn’t exist.