Substack is a writing app. And way, way more.

The media revolution that this platform represents is not a format revolution, nor a technological revolution—it’s a business model revolution.

Business models matter more because they shape behavior. They sway culture.

Substack is a new business model for media. And it works.

It works for writing, it works for podcasting, it works for video, and it works for communities. And thank God, because look at the alternatives.

This is an ecosystem that offers a better deal for writers, artists, and creators. And a better deal for their audiences.

I realize that sounds like AI speak but that’s actually my real words. I just can’t write very well.