Hamish McKenzie on Substack: "This is a critical insight for writers who are seduced by the idea of ads on top of subscriptions for “revenue diversification.” If you are doing ads as well as subscriptions, you are serving two completely different types of customers. In my opinion, everything gets better wh…"

This is a critical insight for writers who are seduced by the idea of ads on top of subscriptions for “revenue diversification.”

If you are doing ads as well as subscriptions, you are serving two completely different types of customers. In my opinion, everything gets better when you focus on subscribers as your customers.

I spent much of 2022 and 2023 distracted by my effort to grow my sponsorship revenue, so much so that I neglected to build out a great offering for my paid subscribers

Simon Owens

May 2

7:21 PM