Jessica Schiffer (@hardcourt): "I found it interesting when reporting my New Balance story that unlike at brands like Nike—where tennis has become an afterthought—the NB tennis team is considered to be the most front-facing sport they’re involved in, largely due to Coco Gauff."

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I found it interesting when reporting my New Balance story that unlike at brands like Nike—where tennis has become an afterthought—the NB tennis team is considered to be the most front-facing sport they’re involved in, largely due to Coco Gauff.

The tennis team overly indexes in “fashion people,” he tells me, whether by design or self-selection. “We kind of see ourselves as a billboard for New Balance and we like to push the boundaries,” he said.

Jessica Schiffer

May 9

7:31 PM

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