Don't fear your readers.

I sometimes fear disappointing my audience, but I try to push through that and instead actively give people a way out, so that I can filter for those I can serve well, and those I can be authentic before. Last winter I wrote two posts that blew up, the first time that had happened to me, and I felt scared. So I decided that my next post would be something entirely unlike what people liked - so I wrote a very long and detailed story about the last hours of my grandmother's life. This churned ten percent of my audience and I felt relief. I felt more connected to those who stayed, and that made me feel free. Allow yourself to evolve in public.