If you want to find a good design—be that the design of a house or an essay, a career or a marriage—what you want is some process that allows you to extract information from the context, and bake it into the form. That is what unfolding is. It is a feedback loop between you and the context. By gradually adjusting the thing you are designing and observing how well it fits the context, you create a feedback loop that embeds the context’s knowledge into your design. Your design ends up smarter than you.