ChatGPT Pulse launched last week, and a few people have asked me if I think it's a newsletter killer. They're missing the real target.

It's search.

Pulse delivers a morning brief based on your ChatGPT conversations. News, insights, resources aligned with whatever you're working on. It's an agentic browser that goes out each day, finds these for you, and packages them in a scannable brief that's action-oriented and deeply sourced.

Search has always been user-initiated. You go to Google with a question and get answers through snippets, AI summaries, or links to websites. Ask, and you receive.

Pulse flips that. Work on a trip itinerary in ChatGPT today, and tomorrow Pulse might surface more attractions at those destinations. Ask it to help you draft a project plan, and you might find a wealth of resources related to your goals in the morning brief. It's information you would have searched for later, delivered before you had to ask.

Imagine if it caught on and a sizable number of questions you would normally ask the search engine are preempted.

The product is only as good as what it knows about you. Power users who live in ChatGPT will see real value right away. Casual users won't get the same results ... yet.

As for newsletters? They survive. People still want info from trusted brands and creators that have earned attention through consistent quality, editorial voice and POV.

Search depends on users coming to it with questions. Pulse shows what happens when AI brings the answers before you ask.

That's the killer.

What do you think?