There’s no question that Adtalem was a crummy name choice when the company rebranded away from DeVry, after paying the FTC a $100 million fine. Now it’s changing its name again…. this time as a rebranding AND repositioning. This is a story as old as time… when the story changes or is at risk, change the story… AND the name. Gives the company a clean slate for Algos, which can help redefine the story Wall Street sees. Or can it? Exhibit No. 1… see my comment below…