The denim combo was born from the idea that we needed to create a uniform that felt effortless during press, while promoting Blue Moon. He went to every single Q&A, lecture, talk, and ‘For Your Consideration’ event that he was invited to. He was really proud of this work and could brilliantly articulate his thoughts. He wanted to talk about it. So, we wanted something easy that he wouldn’t have to think about, could throw on, feel comfortable in, and still look effortlessly Ethan.