📰 Hospitality Marketing Headlines – Wednesday, 25 February 2026

If you want more engagement, stronger reviews and better daytime trade, keep on reading. Social platforms are rewarding conversation, Google reviews are going missing again, and value-led menus are still driving footfall. Each one affects visibility, revenue and guest behaviour right now.

💬 Replying On Threads Boosts Engagement By 42%

Analysis of 128,000 posts shows that replying to comments on Threads can increase engagement by around 42%. Posts where brands joined the conversation significantly outperformed those left unanswered.

For hospitality operators, the lift may come after you publish. Consistent replies to guest comments, questions and reactions can directly improve reach and visibility.

⭐ Complaints Over Google Reviews Being Removed Again

There’s another spike in reports of Google reviews disappearing from Business Profiles. A similar issue happened late last year and was later resolved, but businesses are once again flagging missing feedback.

If you rely on Google reviews for local visibility and conversion, monitor your review count closely and keep encouraging fresh feedback to protect your position.

🍔 Value Continues To Get Top Billing On Menus

Major chains are doubling down on bundled meals, limited time deals, app-only offers and strong headline price points.

Guests are still looking for perceived wins. The brands getting attention are pairing value with urgency, partnerships or seasonal hooks rather than blanket discounting.

🍸 Rise Of The ‘Daycap’: Afternoon Drinking Gains Ground

More people are opting for afternoon cocktails instead of late-night sessions.

For pubs, bars and hotels, this could reshape programming. Earlier serves and daylight-friendly experiences may capture spend that once happened much later in the evening.

🌋 Living With Volcanoes: Experience-Led Tourism Push

A new tourism push in Kyushu centres on immersive travel built around active volcano landscapes, culture and gastronomy.

The positioning focuses on story, place and curated experiences, reinforcing the continued premium appeal of strong thematic storytelling.

—-

If replying to comments can lift engagement by 42%, are you building time into your week to actively join the conversation?