This Week's Marketing Challenge:

Still treating every customer the same when upselling? Time to bin that approach.

The shift is clear → bland, generic upsells don't convert. Personalised, segment-specific offers do.

Your focus this week:

-> Map your customer segments and design upsells that actually fit their needs

-> Build offers that elevate their experience (not just your average order value)

-> Experiment with placement timing → before checkout, after purchase, or on your thank-you page

Quick question: What's blocking you from nailing upsells? Drop your thoughts below.